Retired from the Marine Corps and the California Department of Corrections, Major Matt Rommel's life has been one
long exercise in applied violence. The gold rush in internet stocks made him a wealthy man. Now, he is a docent at San
Francisco's Palace of the Legion of Honor. He spends his days surrounded by art treasures and his nights in the
Mission District at Vince's bar. Matt Rommel is a grizzled combat veteran who is afraid of women.

The roller-coaster years of the internet boom and bust have also changed the life of Carolyn Kast, leaving her with a
failed marriage to a man committed only to his forlorn hope of a technology company. Now, Carolyn is a single mother
in her middle forties with a troubled six-year-old daughter who is obsessed with the scarred, giant of a man she saw on
a visit to the museum.

As Carolyn struggles to make a living at her fledgling ad agency, Brand Loyalty, and keep her two new partners from
each other's throats, it is becoming clear that someone is trying to kill her. Carolyn is at a loss for either a motive or a
suspect.

But her daughter Aubrey knows what to do. Go to the man she has decided is an enforcer for Santa Claus: The Scary
Man!
Matt Rommel stood at the door, a thoroughly surprised man. That, in itself, gave Carolyn Kast some satisfaction. She
was still uncomfortable. How was she going to explain herself?

“Madam, what are you doing here? How else have I transgressed? What new injury have I perpetrated?”

Carolyn looked at Matt Rommel. “You could invite me in.”

“Yes, of course. Won't you please come in?”

Carolyn stepped into the foyer, making a deliberate effort not to be seen looking around, surveying the home, any
gesture that could be interpreted as mercantile. She had to know. What was this man doing? Was he living in one
place and pretending to live somewhere else? Why? Of course, she knew that before she could reasonably ask, she
was going to explain why she was here at all. How was she going to explain her own actions first?

“You're probably wondering why I am here,” she began.

Matt Rommel motioned toward the spacious living room, its carpets and furniture a careful study in tans, browns and
gold. The ceilings were high, but it still seemed warm. “Would you like to sit down?”

This reception was much different from the one above Vince's bar. Carolyn had an insight. This was his home and,
being his home, the demands of hospitality were greater. “No thank you,” she said. “When I left the bar, I got turned
around in traffic. When I finally got things straightened out, I noticed your Cadillac. You were driving so slowly that I
thought you might be having car trouble so I followed you in case you had to pull over. When you pulled into the
garage, it occurred to me that maybe it wasn't car trouble. I thought maybe you were ill, so I…”

“Knocked on the door to see if I was all right?” Rommel ventured.

“Exactly. I gather you are. All right, I mean,” Carolyn continued.

“Yes, thank you. I'm fine.”

“I'm glad,” she said. “Well, I have to be going. You just remember that little talk we had.”

“About respecting your privacy?”

“Yes.” Carolyn flushed scarlet. However lame it seemed, it was apparent that Mr. Rommel was prepared to accept the
pretense so she would just have to bluff her way through. As she stood, a chirpy tune blared from her purse. “I'm
sorry. I have to get this,” she said, answering the cell phone.

“Carolyn Kast.”

“It's me, Denni. Are you still in the City?”

“Yes, but I'm just leaving, and I should be there to pick up Aubrey in less than an hour.”

“I don't think so,” Denni responded. Her tone seemed strained.

“Why? Is something wrong?” Without knowing why, she braced herself. She could see, both Mr. Rommel and the dog
were responding to her tension, studying her.

“The San Francisco Police called. They need you to meet them back at the office” Denni spoke slowly, choosing her
few words with care. “Sarah has been murdered.”
Reviews for Brand Loyalty
Excerpt for Brand Loyalty
Fiction-Mystery/Thriller
Whimsical Publications,
LLC/paperback, 332 pages
October 2009
$15.95

ISBN-13: 978-1-936167-02-9
Comment/review = I am a mystery/spy story junkie, and I thought I had read every Frank Kahren's writing is clear,
crisp, with humor. I fell for the characters..strong women immediately, and since I finished the book in one night, I want
MORE. I do hope a sequel is on the way....How bout a series! Oh My God, waiting is not my best suit. Do not miss this
read, and the setting is the San Francisco Bay Area, and Frank creates the area's wonderful flavor as he weaves his
adventure. Thank you Frank!

Amazon review by: Cheryl Andersen
Rated: 5 stars


Comment/review = Brand Loyalty is a mystery that embroiders suspense, quirkiness,and humor as it draws the reader
into the inner lives of the characters, making it an engrossing reading experience. Social justice obsessed Major Matt
Rommel and whimsical little Aubrey Kast grabbed my interest , making this reader want more of them. Perhaps the
author will develop them in future books. I hope so.

Amazon review by: Freddie Daly
Rated: 5 stars


Comment/review = This is a great read. The style of writing is a treat, being like a cross between P.D. James and Janet
Evanovich. The plot is tight and there are no loose ends. It is also informative.

The main adult characters appeared flawed initially but with each subsequent chapter I thought that their strengths,
intelligence and moral compasses became apparent until, in the end, when I was just reluctant to close the book I liked
them so much. I'd like to hear more about these folks.

Amazon review by: C. Nuesslein
Rated: 5 stars


Comment/review = This is a great, enjoyable book. A book once started will be hard to put down. This murder mystery
was cunning and calculated from start to finish. Flowed well and placed the reader within the boundries of each
character. It is a lighter murder mystery, smiles appeared on my face, even a chuckle every now and then while
visualizing well known Bay Area places and events. The characters are believeable and current. I cannot wait for the
sequeal. There is certainly more great writing to come from this Bay Area author. Hat's off to Frank Kahren.

Amazon review by: Colleen Kaida
Rated: 5 stars


Comment/review = While vacationing in Altos Del Maria, Panama I read this wonderful mystery by what I felt was an
unknown author. Of course it took thirty years to be the overnight success by what I read. I believe this book is a home
run of writing. If you have limited to no knowledge of San Francisco and the Berkeley area in the way they are layed
out, you will have a general idea where you are located upon entering the area. Great buildup of characters and detail
of time movement(going from one scene to another).
GREAT BOOK!

Amazon review by: Michael C. Davis
Rated: 5 stars


Comment/review = This book was fun to read and I couldn't put it down. The characters were complex and I could
visualize where the scenes took place. The attention to detail was phenomenal and I really had emotional feelings for
each of the main characters. I hope Matt Rommel will continue his adventures and I look forward to the next book!

Amazon review by: M. Tanner
Rated: 5 stars


Comment/review = Brand Loyalty takes you on a suspenseful journey through the beautiful San Francisco Bay Area.
The characters are so vividly described in the book that I felt that I was observing the action in person as the story
played out. The saddest part about reading this book was it had to come to an end...which left me hoping for a sequel.
I hope Frank Kahren writes the sequel and soon. Thank you Frank.

Amazon review by: Joseph S. Wong "J. S. Wong"
Rated: 5 stars


Comment/review = This is a great read. The style of writing is a treat, being like a cross between P.D. James and Janet
Evanovich. The plot is tight and there are no loose ends. It is also informative. The main adult characters appeared
flawed initially but with each subsequent chapter I thought that their strengths, intelligence and moral compasses
became apparent until, in the end, when I was just reluctant to close the book I liked them so much. I'd like to hear
more about these folks.

Barnes & Noble review by: Maxicat21
Rating: 5 stars


Comment/review = The writing style and humor flowed so well that I became immediately immersed in this book and
found it hard to put down. I was captivated by the characters and was drawn into their world in many of the scenes,
especially the one on the BART train! I have lived in the Bay Area and F.M. Kahren's portrayal of the cities, down to
the smallest detail, were dead on. It is a true mystery and I was on the edge of my seat wondering who did it until the
very end. I hope that there is a follow-up to this book in the near future.

Amazon review by: D. Nicola
Rating: 5 stars
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Brand Loyalty
Frank Kahren
"Creating worlds one chapter at a time."
Whimsical Publications, LLC
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